John Zogby, Founder
John Zogby, founder of the "Zogby Poll", is an internationally respected pollster, opinion leader and best-selling author. A much sought-after speaker, he is represented by the American Program Bureau of Boston.
"All hail Zogby, the maverick predictor," decreed The Washington Post, when John Zogby called the 1996 presidential election with pinpoint accuracy. And he did it again in the following two elections. His presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.
Called "The Prince of Polling" by political strategist Mary Matalin, John Zogby's interactive methodology is a leader in the industry. He is the author of the best-selling The Way We'll Be: The Zogby Report on the Transformation of the American Dream (Random House, 2008) and is co-author of the forthcoming First Globals: Understanding, Managing, and Unleashing Our Millennial Generation (with Joan Snyder Kuhl).
Zogby writes weekly columns on Forbes.com and contributes a weekly Obama report card to The Washington Examiner's Washington Secrets, by Paul Bedard. He is also a founding contributor to The Huffington Post. His analytical expertise has also been published on the opinion pages of the New York Times, Wall Street Journal and Financial Times.
New from John Zogby, founder of the world-famous Zogby Poll
Over the years, market researchers and social scientists have developed numerous ways to package people into clusters of common features in order to better understand who they are, how they behave, what interests them, and what makes them tick.
Who is the proto-typical Millennial?
Demographics are an interesting way of understanding and predicting behavior, but these numbers alone are incapable of understanding the diversity within, age, regional, income, and ethnic groups.
Meet the 11 Tribes of Modern America
From the Adventurists to the Dutifuls, The God Squad to the Happy Hedonists, this book explains the characteristics that best describe each tribal group, those that one group has in common with other tribes, and those that set the tribes apart.
Move Over Myers-Briggs
Tribal Analytics presents a new tool to help fit individuals into the changing workplace. This technique can be equally helpful to political strategists, religious leaders, career counselors, brand managers and marketers.
Based on seven years of research and a super sample of 6400 respondents, this book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
Purchase the Hard copy of We Are Many, We are One via "Buy Now" button below..
$12 + priority mail shipping $5.60
John Zogby's keen, proven ear for the rich human elements in politics stands out. Tribal Analytics develops an analytic approach that captures texture and the human context. --Mark Steitz, Founder/Senior Principal, TSD Communications
John Zogby has done it again. His new book sheds light on the way we understand the American public. For anyone who wants to engage or persuade in America, Zogby's book is invaluable. --Patricia Martin, President, LitLamp Communications