Sunday, February 14th, 2016

John Zogby's Book: First Globals

Font Size:
Share Button

Hard Copy Book Available Now!

A book by John Zogby and Joan Snyder titled The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation. Hard copy available now via the PayPal "Buy it Now" button below. 

Purchase the Hard copy of First Globals via "Buy Now" button below..
$12 + priority mail shipping $5.60

Bookstore, Library, and Bulk purchases available, please contact Chad Bohnert This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

Veteran pollster John Zogby teams up with leading Millennial Management Consultant Joan Snyder Kuhl to provide a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive, how they want to make their workplace and planet a better place, and how we begin to understand them and position them better to play out their destiny. First Globals are a transformative group and Zogby and Kuhl provide a clear road map for managers, marketers, change-makers, parents, and First Globals themselves.

From Conclusion of First Globals

So much of the literature written and blogosphere discussion about Millennials has been about their self-centered-ness, even outright selfishness, immaturity, deferred adulthood, and laziness. To a great degree this is simply ahistorical and out of context. For nearly one hundred years (think the "Roaring Twenties" era of flappers, fraternity pranks, bathtub gin, automobiles denounced as "houses of prostitution on wheels") twenty-somethings have been generally focused on themselves. "Hooking up", staying at home until married, low-end startup jobs (especially for young women) are not really new at all. Over the past three decades, parents have structured the lives of First Globals and raised their (and our) expectations too much, just as we have (until 2007 at least) proffered too many choices that were bound to be unfulfilled. With so many going to college and accumulating so much student loan debt, it is not surprising at all that there is a lot of impatience, disillusionment, and deferred (even lost) dreams.

Our book is a revisionist examination of who First Globals really are, what they have to offer, and how they are the best equipped of all to thrive and solve the problems of our shared world today and tomorrow. It is a call to action, a handbook for those who lead and want to lead, and a more holistic depiction of an outstanding group with so much potential.

It doesn't do any good to bash an entire age cohort. They are destined by their sheer numbers and outstanding talents to lead the world. Let's get busy.

eBook Available

The eBook is available now from

Latest Endorsements

"There's plenty of information circulating about GenY. Useful insights are more rare. At last there is a book that boils down the data on a demographic that is shaping the future for all of us. America's First Globals offers an incisive and thoughtful understanding of Millenials that is thoroughly refreshing in its optimism. Authors Zogby and Kuhl make sense of the cultural signals that might otherwise elude us about a rising generation that no one in their right minds can afford to under value. Deeply researched and mercifully easy to read, this book will make you smarter about what lies ahead."
- Patricia Martin, author of RenGen: Renaissance Generation

"First Globals throws fresh light on how different these young Americans are, in outlook and expectations, from the previous three generations. Quite dramatically different in some important, behavior-changing ways. Zogby and Kuhl portray a motivating scenario for their emerging contribution to community, country and world." 
- Ralph Nader

"If your company, organization or city wants to unleash the energy and productive potential of the millennial generation than First Globals is an absolute must read.   In it, Zogby and Kuhl provide a road map of the talent strategies required to prepare this rapidly maturing generation for the future."
- Richard Florida, author of Rise of the Creative Class

 "John Zogby and Joan Synder Kuhl cannot predict the future, but they have given us a firm understanding of today's young people who will shape it. Today's First Globals are survivors of two calamities-the 9/11 terrorist attacks and the financial crisis of 2008. The first made them more global in their outlook and less susceptible to material rewards. The latter created a subclass that Zogby and Kuhl label College-Educated Not Going Anywhere (CENGAs). Despite it all, today's First Globals are determined to seize the future and make it their own. They think horizontally, not vertically-i.e., wanting relationships that shun hierarchy and get the job done. They no longer have the assurance of a job that span decades, but they are willing to stick with an employer that eschews outdated rules and grants quick advancement. In politics, they have twice supported Barack Obama by large margins. But Democrats cannot take First Globals for granted, and Republicans have lots of work to do to win their support. Politicians will want to read this book to divine the future. Employers should read this book to market themselves to a generation that has been singed by tragedies, yet remains optimistic that the future is still theirs. And everyone else should put this at the top of their reading list to see how the twenty-first century will unfold." 

- John Kenneth White, Professor of Politics, Catholic University of America and the author of Barack Obama's America: How New Conceptions of Race, Family, and Religion Ended the Reagan Era.

"John Zogby and Joan Snyder Kuhl bring a new dimension of understanding and useful insights to perhaps the most important generation of the 21st century: the Millennials. This fact-based, well-researched and well-written book is a source of hope and inspiration for what is possible."
- Pepper de Callier, Founder & Executive Director Prague Leadership Institute

"Our company, Performance Management Partners Inc. sponsored Joan's keynote speech at an event for the Buffalo NY business community in 2013 as we felt strongly about her expertise in understanding the impact of generations in workplace dynamics. Her corporate management and mentoring experiences are unique as she is a "first global" herself. This book is a great resource to professionals and executives looking for fresh ideas on recruiting and engaging the younger workforce. You can hire Joan to motivate and educate your management team or work side by side with them to activate these ideas across your organization. Joan is top talent and a magnet for future leaders so her perspective in this book unleashes the secrets to understanding millennials and working successfully with them...a key competitive advantage for any company."
- Sharon D Randaccio, President and CEO, Performance Management Partners Inc.

"First Globals should be required reading for parents, teachers, employers, and Millennials themselves. More than any other book out there I can think of, it captures the enormous promise of--and perils faced by--a generation that has grown up in the midst of both immense technological progress and social and political turmoil. The Millennial Generation, whose members Zogby and Kuhl have dubbed the "First Globals," are uniquely motivated to make a difference and contribute to society. But in the wake of the recent recession, many of these young people are also in danger of being left behind, without the tools and perspective needed to leverage their strengths. First Globals describes the Millennial Generation in fascinating detail, but more important, provides an essential roadmap for cultivating this cohort's potential and ensuring that young Americans continue this country's great tradition of self-renewal."
- Coach Kathy Kemper, Founder and CEO, Institute for Education

As a fellow alumnae of the University of Pittsburgh, I have observed Joan's leadership journey since her time as Student Government President at Pitt. We share the same passion for helping young people realize their own highest potential and become mission-driven leaders. Joan is the youngest board member to serve on the board of governors for The HesselbeinLeadership Institute and the Hesselbein Global Academy at The University of Pittsburgh. Her book provides direction and guidance for the leaders of today's great companies to better understand the value of investing in young talent. Joan's credibility is unique at her age with both corporate experience and extensive community involvement. The students of the HesselbeinGlobal Academy have looked to her for career and life goal advice and coaching. I'm proud of her work and her tireless commitment to help others realize their goals without limits on their dreams, and deeply appreciate the service she provides.
- Frances Hesselbein is the President and CEO of the Frances Hesselbein Leadership Institute (formerly the Peter F. Drucker Foundation for Nonprofit Management) and its Founding President. Mrs. Hesselbein was awarded the Presidential Medal of Freedom, the United States of America's highest civilian honor by President Clinton, in 1998. The award recognized her leadership as CEO of Girl Scouts of the U.S.A. from 1976-1990, her role as the Founding President of the Drucker Foundation, and her service as "a pioneer for women, volunteerism, diversity and opportunity." Her contributions were also recognized by the first President Bush, who appointed her to two Presidential Commissions on National and Community Service.

"First Globals" is an urgent read for non-profits, businesses and politicians. Premier pollster John Zogby, co-writing with Joan Snyder Kuhl, provide a fresh perspective on the generation born from '79 to '94. It's time to discard the for-lack-of-anything-better label "Millennials" in favor of John Zogby's prophetic descriptor, "First Globals". If this is your generation, or if you are working with it, let Zogby and Kuhl open your eyes to distinctives that shape the First Globals. Every once in a while a thin book comes around that is on to something of such primary importance that it is destined to become a "must read". This is one such book. As a director of a non-profit, I especially recommend "First Globals" to those seeking to tap into this generation's desire to be meaningfully engaged in making the world a better place. If your initiative can adapt to work effectively with First Globals, your future is bright."
- Tom Prichard, Founding Executive Director, Sudan Sunrise,

"The Millennial Generation is the biggest and most diverse in American history. Kuhl and Zogby provide insight and practical advice regarding how to harvest the energy of Millennials to better attract and activate the power of this youthful generation. This inspiring book highlights bright and shining stars who are using their impatience and caring to create a better planet for us all. Joan Kulh is a powerful leader whose passion for bridging generational differences is inspiring and contagious. Joan's insightful and practical advice assists organizations in not only attracting top talent but utilizing the youthful energy and expertise that the Millennial generation has to offer. It's all about bring out the best in each of your employees and Joan's research and professional experience will help you achieve the results you want in your organization."

Congratulations on the book.
- Bonita & Mark Thompson
Authors of - Admired: 21 Ways to Double your Value