Americans Vow to Exercise, Lose Weight, and Save Money



Utica, NY - Only 32% of American adults answered that they will not be making any New Year's Resolutions this year, according to a recent Zogby International interactive poll of 1,950 adults. The poll, conducted from Dec. 8-10, 2010 also shows people agree they will exercise more (41%), lose weight (36%) and/or save money (35%). The poll also finds that younger people are more likely to report that they plan to make New Year's resolutions. Of those aged 18-24, only 15% will not be making any resolutions, compared to 47% of those 70 years or older. Others who say they will not be making resolutions, by age group, are 25-34 year olds (29%), 35-54 year olds (30%), and 55-69 year olds (38%). Exercising more was among the most popular resolution from the choices provided, except for those 25-34 years old, who were more likely to say they will save more money (50%) compared to 40% of that age group who say they will exercise more.

Exercising more was the most popular choice across ideologies (liberal, moderate, and conservative) and political affiliation (Republican, Democrat, and Independent) and across most income levels. However, saving more money, losing weight and becoming a better person all out number exercising more for those making $35K to $50K. Losing weight tops the list for those making less than $25K.

Zogby International conducted an online survey of 1,950 adults from Dec 8 - Dec. 10, 2010. A sampling of Zogby International's online panel, which is representative of the adult population of the US, was invited to participate. Slight weights were added to region, party, age, race, religion, gender, education to more accurately reflect the population. The margin of error is +/- 2.3 percentage points. Margins of error are higher in sub-groups. The MOE calculation is for sampling error only.