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Pollster/Author John Zogby Teams Up With "Millennial Matchmaker" Joan Snyder Kuhl

A new e-book by a veteran pollster and a Millennial management consultant offers the keys to understanding and enabling the potential of America's First Globals - i.e. Americans born between 1979 and 1994. First Globals: Understanding, Managing, and Unleashing Our Millennial Generation is available on The book is also available in hard copy.


First Globals, self-published to ensure timely discussion in both boardrooms and legislatures, is co-authored by John Zogby, founder of the Zogby Poll and senior analyst at Zogby Analytics, and Joan Snyder Kuhl, founder of Why Millennials Matter LTD.

"We bring a wealth of polling data to better examine the worldview, aspirations, and expectations of this well-traveled and highly trained group", Zogby said. "At 70 million strong, they are larger than most developing and 'emerging nations' and warrant the same amount of attention from investors, policymakers, and managers as do nations like Turkey and Egypt, which each have the same population numbers", said Zogby.

The first part of First Globals describes this age cohort and what makes them unique. It covers eight broad themes: their multicultural world, changing workplace, passion for helping people worldwide , revolutionary techniques for problem-solving, geographic mobility, definition of good citizenship, search for independence, and preference among women for "leaning in".

The second part is prescriptive and offers managers, leaders, and First Globals themselves strategies and advice for harnessing First Globals' talent, effective management, global training, and matching talent with needs. Part 2 also presents an outline of a "call to action".

"Our intention is to pivot the conversation toward the positive attributes of this generation which will accelerate workplace innovation and global leadership impact. The dismissive attitude and lack of patience for this generation are preventing organizations from maximizing their investment in new hires", Kuhl says, "and they are ultimately losing the battle for talent.

"We are fanning the U.S. over the next several months with an aggressive book tour among leading companies, non-profits, and trade associations and are expecting an enthusiastic response. At least two groups are adopting 'First Globals' strategies based on our advice", according to Zogby and Kuhl.

To schedule an event with Zogby and/or Kuhl, please contact Chad Bohnert at This email address is being protected from spambots. You need JavaScript enabled to view it..

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