I don't normally like to comment on other people's polls, but sometimes we all do things we don't like to do. So today my attention is drawn to a Drudge Report headline that reads: SHOCK POLL: WARREN LEADS CLINTON IN IOWA AND NEW HAMPSHIRE. Remember the game, "Made Ya Look"? I did.

The polls in question were conducted by the very reputable online firm named YouGov, which polls for among others, The Economist. Having been engaged in online polling since 1999, I am a big fan of YouGov and the future of our industry. Their clients were two progressive groups, Democracy for America and MoveOn.org. The results actually show that if the Iowa caucuses and New Hampshire primary were held today, Massachusetts Senator Elizabeth Warren would NOT defeat former Secretary of State Hillary Clinton in either state. Instead, the poll reveals that certain traits and policy positions that Sen. Warren represents could defeat Sec. Clinton.

Is that news? Absolutely! Is it accurate? No doubt! This is a very legitimate form of polling. We do it all the time at Zogby Analytics. To be good at what we do, we not only seek to discover what presently exists, but what could happen under certain circumstances. Like Wayne Gretsky who once noted in an interview that his edge over others was because he not only followed where the puck actually was on the ice, but anticipated where it should be next.

In 1999, a year before the 2000 New Hampshire GOP presidential primary, we conducted a poll for Reuters that showed a very predictable result: then Texas Governor George W. Bush led over 10 other challengers with 34%, followed by Secretary Elizabeth Dole with 15%, former HUD Secretary Jack Kemp with 11%, former Vice President Dan Quayle at 10%, and Arizona Senator John McCain 7%. The other names were further down. We then followed with a series of "blind biographies" - one paragraph positive descriptions of each candidate without using their names. Following that test, the "longtime Senator from the Southwest, known as a maverick in his party, a well-known supporter of campaign finance reform and opponent of the tobacco lobby, who spent five and a half years as a prisoner of war" scored 23%, edged out by the "Governor of a large southern state, scion of a well known Republican family, known as a moderate, a reformer in health care and education, and popular with many groups including Hispanics, who won 24% support. Interestingly, the "former Secretary of Transportation under President Reagan and Secretary of Labor under President Bush" and the only "she" polled only in single digits.

The headline of our news release was clearly that Governor Bush led all challengers, but that blind biographies revealed potential for Senator McCain.

A few years later, when we polled for a Democratic candidate for Congress in New York State, we found the GOP incumbent trouncing her, but leading with under 50% support and by less than ten points, we were furious when our client decided to only publish the blind bio results.

These are a few insights into how a good campaign poll is done, how strategists and pollsters try to test good arguments, best advertising messages, and which of the candidate's character traits to emphasize . It is very good polling.

So the YouGov poll tells us a lot. As the poll sponsors tell us, "The results show that, after likely caucus goers and primary voters learn about Elizabeth Warren's biography and issue positions, not only do a stunning 79 percent say they want her to run, but, in both states, Warren ends up leading all other potential Democratic candidates in a head-to-head ballot question."

And," After respondents hear about Warren's positions and biography, without any negative information provided about other candidates, Elizabeth Warren leads all other candidates for the nomination in both states: 31 percent to 24 percent over Hillary Clinton in Iowa (with other potential candidates further behind) and 30 percent to 27 percent in New Hampshire."

Make no mistake, this is a big story. At the very least, Sec. Clinton is going to have to work for the nomination. At most, Democratic voters in these two key states may be already looking for an option. But the real story is that the challenger is going to have to execute a pitch perfect campaign - and that is the hard part.