When consumers check out at the grocery store, they expect the prices to be fair, the service to be friendly, and the cash register to work. The same can be said of the bank drive-through, the line at the Department of Motor Vehicles, and the quick stop at the convenience store. It is certainly no different when they check out at Amazon, eBay, or overstock.com. Time and convenience rule.

Link to the Report

Applications have grown in just a few years from interesting novelties to omnipresent assumptions in our daily lives. But in a recent Zogby Analytics Poll, commissioned by CA Technologies, we learned that the "Grocery Store Rule" still holds true. Consumers select apps and they expect them to be user friendly, functioning, and fair. In the global survey of 6,770 consumers and 809 business decision-makers in 18 countries, here are some of the key findings:

  • Almost half of consumers use applications to bank (49%), and shop (48%)
  • More than half say they would be willing to use apps to perform functions like paying taxes (70%), managing health care (60%), and even voting in elections (56%)
  • Over 70% of consumers rank "perform tasks with little difficulty" and 80% ranked applications that "have easy to use features" as top drivers of their decisions to utilize or purchase apps
  • 68% of consumers who said they have had a negative experience with load times said they "demand" loading times of less than six seconds and half of these demand less than three seconds

Apps are driving the new economy. They are the new oil, quite possibly the new oxygen. With consumer expectations - and aptitude - for high quality apps on the rise, the industry is now facing an inflection point: businesses are no longer setting the bar on defining the parameters for how their customers will interact with their brand. Consumers are now the disruptors, driving innovations by affecting a highly competitive market for apps. As a result, businesses must shift their approach to begin investing in finding out what their customers want and experiencing the benefits of a strong brand connection - instead of trying to force their customers down an alienating path.

Link to the Report

Sound familiar? What started out on college campuses, a friend's garage, the back room of a coffee shop, or Mom and Dad's basement is now beyond the brainchild of the inventor. It is now no different than the grocery store, the bank, the convenience store, or even Amazon. It is all about what the consumer demands.