Former Florida Governor Jeb Bush made it official Monday. He is running for President of the United States. This is something that has never happened before: a third credible candidate from the same family. The Harrisons, Roosevelts, even the Kennedys and Clintons have not reached that peak.

Mr. Bush brings a lot into the race. He was a popular and effective Governor of America's now third largest and biggest swing state for eight years. He was moderate and just conservative enough during his tenure to be acceptable to both wings of the Republican Party. He is a good speaker, a thoughtful and articulate man of ideas, a bit of a wonk, and he generally appears to be a very nice guy.

So what can possibly be his problem? He has several hurdles to overcome and they may prove to be insurmountable. First: his last name. On the positive side, his father, George H.W. Bush, was an effective global leader and is fondly remembered by both liberals and conservatives for establishing a global and victorious coalition to defeat Saddam Hussein during Operation Desert Storm. As well, while conservatives still have a problem with him for his reversal on "no new tax cuts," he does get great credit for being bipartisan and for staving off a serious budget deficit. His brother, on the other hand, is viewed as a faux conservative for increasing the budget deficits to then record proportions, waging a losing war based on misinformation, and for leaving office with an economy in shambles. In short, Jeb has serious legacy issues on this one. Thus, he will not run as a third Bush, but just "Jeb." Right.

Second, conservatives just don't like him. They hate his stance on immigration reform-he calls it an act of love. So he has backtracked from that stance-which is really strike one. Changing positions in the face of stern opposition can sometimes be viewed as courageous, at other times sheer cowardice. He is not getting good grades on courageousness.

Third is Iraq. His response to a question involving "if you knew then what you know now" was more muddled than the question. He is damned if he does and damned if he doesn't on this one. Does he strongly distance himself from a huge mistake that cost thousands of lives? Or does he display loyalty (call it an act of love) toward his brother? Either way, it is a problem. When you come to a fork in the road, according to Yogi Berra, take it. Thus far, he seems to have taken Yogi's advice.

He will no doubt get a boost from his announcement. There is warmth to this Bush and his Hispanic family. Look for his polls to go up a little bit, but he faces legacy problems. It is a good thing that he may ultimately be running against someone named Hillary-just Hillary.

But I guess it all depends what your definition of "is" is.