The character of many cities, towns and villages in New York State are changing dramatically each year due to a multitude of reasons. These smaller communities are faced with many of the same challenges that their larger counterparts are experiencing. Problems such as increasing crime rate, dwindling tax base, increased unemployment, aging housing stock, the exodus of young adults, the list goes on and on, plague many smaller communities.

A significant difference between smaller communities, such as towns and villages, and their larger urban counterparts is that many of these towns and villages do not have the same resources available to them, such as planning and urban economic development staffs, grant writers, and other professionals who specialize in addressing these crucial issues.

Comprehensive planning and community visioning are processes by which the community assesses what it has, expresses what it wants, decides how to achieve its needs, and finally, implements what it decides. It is a process that requires active participation of community residents, civic leaders, elected and appointed officials, not-for-profits, and other parties interested in community improvement. Through the planning process, local citizens must share in the formation of policy, which serves as a guide for decision-making by community leaders. When you make your decisions they should be based on what everyone involved, from ordinary citizens to the business community to elected officials want and feel in regard to the direction the community should take.

A comprehensive plan, also known as the master plan, a general plan, or a strategic plan, is a guide to the future physical and economic development of the community. It generally consists of a series of documents prepared by the community, which sets forth policies for the future. These documents greatly enhance the success and sustainability of a community.

Planning is often thought of as an urban phenomenon, which is not considered necessary or even possible for small towns and rural communities. However, the concept of planning has much to offer to the small community. Planning can assist in preserving the quality of life for the residents of the community, as well as retaining and attracting present and future residents. In addition, good planning can save money by increasing the efficiency of decision making.

The most effective planning process can result when the citizens of the community play a major roll in preparing the comprehensive plan, rather than when the state and federal government mandates it. Too many "top down" mandates for planning have resulted in virtually useless community plans. Effective planning programs are more often than not the result of grassroots involvement.

How can Zogby Analytics assist your community in planning and preparing for both today and for the future?

Zogby Analytics has established the Small Communities Institute in an effort to bring a variety of services to assist in identifying and implementing solutions to the challenges these communities are facing.

Zogby Analytics company mission is to offer the best polling and market research, and information services based on accuracy and detailed strategic information, providing both quantitative and qualitative results for our clients. For more than 30 years, Zogby Analytics has empowered clients in a wide variety of ways by providing the knowledge necessary for informed strategic decisions, as well as experienced and objective analysis and consultation. Included among the many clients we have worked with are: cities, towns villages, school boards, hospitals, cultural groups, political organizations, media, non-profit organizations, to mention but a few. We have worked in locations from Cape Vincent, NY to Cape Town, South Africa.

We bring a range of precise data collection methods to the field of public opinion research including: data research, telephone surveys, focus groups, executive interviews, online surveys, feasibility studies, and dial testing. Every element of the process is thoroughly tested and examined to ensure that the study is accurate, free from bias and error, and performs as expected.

Zogby Analytics Small Communities Institute can assist you in the following areas:

  1. Basic research and analysis to evaluate current conditions (the Community Inventory)
  2. Strategic Analysis
  3. Statement of community goals and objectives (Community Visioning)
  4. Assist in the preparation of a Comprehensive Plan
  5. Facilitate in establishing a network and identifying resources to implement the plan

Sample of Clients:

  • City of Saratoga, NY
  • City of Elmira, NY
  • City of Hazelton, Pa
  • City of Utica, NY
  • City of Binghamton, NY
  • Town of Cape Vincent, NY
  • Village of Carthage, NY
  • Town of Oneonta
  • Yorktown, NY

Why Zogby:

The key to our success is that our research is focused on the overall population. Thus our results accurately reflect the attitude and opinions of the entire community, not the opinion of a few dozen civic leaders or individuals representing special interests at a public meeting or hearing. When you make your decisions, they can be based on what the "everyone" wants and feels in regard to the direction the community should take. The Zogby Report will be the key to your decisions……today…..and in the future.

For Further Information contact:

This email address is being protected from spambots. You need JavaScript enabled to view it., CEO
This email address is being protected from spambots. You need JavaScript enabled to view it., CMO
Zogby Analytics
Utica, NY 13501