Zogby Analytics conducted a hybrid (live interviewer telephone and online) survey of 1,514 likely voters in the US. The survey was conducted 10/19/2017 - 10/25/2017. Based on a confidence interval of 95%, the margin of error for 1,514 is +/- 2.5 percentage points.


As a part of our survey, we asked voters the following question: If the 2020 general election for president were held today, which independent candidate would you vote for?

By far the most respondents (39%) stated 'none of the above', while among the available options, John Kasich (13%) and Mark Cuban (12%) emerged as clear leaders. Independent voters are not particularly likely to support this roster of independent candidates as 34% chose 'none of the above' and another 19% 'not sure' (this pattern is very similar to that of democratic voters).

The survey was done before Mark Cuban announced that, if he were to run in 2020, he would probably do so as a republican. Nevertheless, the results throw some light into the pockets of support for various candidates.

Thus, Mark Cuban gets the strongest support from voters aged 18-29 (19%), liberals (18%), voters with household income between $50-75k (18%), and democrats (16%). Mark Cuban doesn't appear to be necessarily in sync with republican voters, as only 8% would choose him even when only considering independent candidates; overall he appears to be more of a choice of young democrats than typical republican voters.

John Kasich shows a different pattern of strength and scores his best results among self-identified investors (20%), republicans (17%), voters over 65 (19%), voters with household incomes in the $75k-100k range (17%) and those who only own landline phones (18%).