Political Survey Of 10 Battleground States & Which Candidate They Trust More

AZ TrustMore

FL TrustMore

GA TrustMore

ME TrustMore

MI TrustMore

MN TrustMore

NC TrustMore

OH TrustMore

PA TrustMore

WI TrustMore




Zogby Analytics Poll Methodology
Likely Voters
6/10/20 - 6/13/20

Zogby Analytics conducted online surveys of likely voters in 10 states - Arizona, Florida, Georgia, Maine, Michigan, Minnesota, North Carolina, Ohio, Pennsylvania, and Wisconsin.

Using internal and trusted interactive partner resources, thousands of adults were randomly invited to participate in this interactive survey. Each invitation is password coded and secure so that one respondent can only access the survey one time.

Using information based on census data, voter registration figures, CIA fact books and exit polls, we use complex weighting techniques to best represent the demographics of the population being surveyed. Weighted variables may include age, race, gender, region, party, education, and religion.

Based on a confidence interval of 95%, the margin of error for each state is as follows:

State Completes MOE
Arizona 607 +/- 4.0 percentage points
Florida 805 +/- 3.5 percentage points
Georgia 802 +/- 3.5 percentage points
Maine 602 +/- 4.0 percentage points
Michigan 603 +/- 4.0 percentage points
Minnesota 604 +/- 4.0 percentage points
North Carolina 805 +/- 3.5 percentage points
Ohio 805 +/- 3.5 percentage points
Pennsylvania 806 +/- 3.5 percentage points
Wisconsin 607 +/- 4.0 percentage points

This means that all other things being equal, the identical survey repeated will have results within the margin of error 95 times out of 100.

Subsets of the data have a larger margin of error than the whole data set. As a rule we do not rely on the validity of very small subsets of the data especially sets smaller than 50-75 respondents. At that subset we can make estimations based on the data, but in these cases the data is more qualitative than quantitative.

Additional factors can create error, such as question wording and question order.


About Zogby Analytics:
Zogby Analytics is respected nationally and internationally for its opinion research capabilities. Since 1984, Zogby has empowered clients with powerful information and knowledge critical for making informed strategic decisions.

The firm conducts multi-phased opinion research engagements for banking and financial services institutions, insurance companies, hospitals and medical centers, retailers and developers, religious institutions, cultural organizations, colleges and universities, IT companies and Federal agencies. Zogby's dedication and commitment to excellence and accuracy are reflected in its state-of-the-art opinion research capabilities and objective analysis and consultation.

This political article is powered by The Zogby Poll®